Oscar has since 2005 worked as a photographer, partly in Paris and Los Angeles. He now has Malmö as a base and has worked extensively for the fashion and beauty industry. His style is simple and clean and he always tries to keep his pictures stripped down and graphic.
His experience in advertising has taught him to master everything from digital productions to print and large formats. He works with both analogue and digital systems and tries to adjust equipment according to image and feeling.
Oscar thrives in the company of other people and always creates a secure and creative atmosphere for the team, as he believes this is a crucial element in reaching the desired result. He finds an honesty and quality in natural light and uses it as far as possible. He is also inspired by theatre and film and in the studio often creates a dramatic feeling, letting shadows, light and contrast together form the image.