Per Zennström began calling himself a photographer in 1992 when he moved to Paris. Before that, however, he had already studied at the School of Photography at Göteborg University, worked as master photographer Björn Keller’s assistant, and done freelance assistance work in New York for several years—as an assistant to Steven Meisel among others.
Per was active shooting in Paris for 13 years, with assignments for all the big clients, like Dior, Guy Laroche, Nina Ricci, and Absolut Vodka. He moved to Stockholm in 2005 but quickly continued on to the vibrant art capital Berlin in 2008.
His distinctive trademark is the chic with a somber undercurrent. He calls it “Edgy Elegant,” a precise description of photography that is both sophisticated and incisive. It’s a look that Per Zennström is aspiring to which means a good dose of classic fashion photography + a twist to give it a special edge.
Currently Per is exploring the emerging fields where photography, video and new technology are cross-pollinating and creating new possibilities and opportunities to “tell a story” and in 2013 he founded the Lab Berlin – an artist collective and creative bureau.