FRAME — HARVEST AGENCY

FRAME

MOTION DESIGN STUDIO | DK | SWE |

Italian luxury fashion house ZEGNA has launched an exclusive partnership with Californian label THE ELDER STATESMAN. Known for its free-spirited aesthetic, the ELDER STATESMAN’S psychedelic tie-dye patterns and vibrant palette impart a playful feel to ZEGNA’S impeccably soft oasi cashmere.

FRAME was engaged by italian design powerhouse B&B ITALIA to create a film that captures the beauty and elegance of its iconic camaleonda sofa.

Luxury skincare brand, ZHIBEN has continued its ongoing collaboration with Frame, on this occasion with the view to creating a film that showcases the functionality of its Dermal Defender products’ refill system. Rather than producing a stock standard instructional film, the creative approach was taken to produce a visually-compelling, playful, yet easy-to-understand spot.

The use of graceful movement and multiplication of the product, combined with speed ramping provides a somewhat mesmerising experience for the viewer, whilst the integration of splash and water drops creates an element of surprise. The bold art direction was a conscious choice, employed to highlight the elegant simplicity of the product and its refill system with its strong sense of minimalism and bright, invigorating environment.

FRAME collaborated with the amazingly talented people at BANG & OLUFSEN to create seven product films, featuring this new aesthetically pleasing colourway. Zelig Sound created the lush soundscape underneath.The campaign features the Beoplay A9 4th Gen, Beosound Balance, Beosound A1, Beoplay H95, Beoplay EQ Headphones and Beosound Stage products.

LOUIS POULSEN - Classic design stands the test of time. as part of its spring 2023 campaign, LOUIS POULSEN teamed up with FRAME to create a series of films that encourage the viewer to (re)discover iconic designs by world renowned designers.

The unique creative challenge for this campaign was to portray nine very distinct products (both iconic and new designs) in a coherent, sophisticated yet contemporary setting. The films contain a series of carefully constructed compositions, featuring multiple products grouped together in an almost sculptural expression. These compositions, contrasted with the bold colour background and prominent type, attempt to convey a sense of the new and old, working together in perfect harmony. A bold new statement in the evolution of the LOUIS POULSEN brand.

TAG HEUER - The key creative objective was to highlight the beautiful design and function of the LumiNova dial, whilst revealing the unique skeletal case. The film incorporates a series of blue neon tubes, often combined in a sculptural constellation, providing a vivid background to the timepiece whilst conveying the speed and dynamics of modern racing.
At the avant-garde of contemporary watchmaking, the new ultra-lightweight TAG HEUER MONACO Chronograph offers a bold blend of precision and style, even in the most intense circumstances. So it’s no wonder that the TAG HEUER MONACO is the timepiece of choice for F1 racing champion Max Verstappen. TAG Heuer once again teamed up with Frame to create a film that celebrates the release of the new MONACO SKELETON.

GERMAN LUXURY GOODS BRAND MONTBLANC ”BROTHER GRIMM”

The creative inspiration for the film was berthed from the intricate details of the writing instrument, which features a wavy surface and the letter "R" on the cap, inspired by and a reference to the famous Brothers Grimm tale of Rapunzel and her magnificent locks. The famous words "Once upon a time..." are written across the cap ring as well as an immortalised engraving of Brothers Grimm's signatures on the barrel - capturing their heritage and paying tribute to their legacy that continues to live on.

The company enlisted the help of FRAME to create a film to commemorate the latest addition to its exclusive MONTBLANC writers edition. Folklore legends, The Brothers Grimm is the inspiration for the new limited edition series. Combining elements from their work, life, and the world of fairy tales - such as a cap and barrel reminiscent by the dark setting of the woods and the silhouette of clip depicting the faces Grimm Brothers, this collector’s piece has been carefully crafted to inspire writing.

MONT BLANC “YEAR OF THE RABBIT”.
In 2015 Montblanc committed to a 12 year journey; Each year they would craft a new unique masterpiece celebrating and encompassing the Eastern zodiac of the year. Frame was commissioned to create an introductory product film that elaborates this year's masterpiece: The Year Of The Rabbit. The pen is contrasting in design; from a very neat and repetitive pattern on the base of the pen to the intricate illustration on the cap. Engraved in sterling silver the illustration contains symbolic elements.

LOUIS POULSEN - The environments nod to the product’s design heritage, whilst providing a modern twist. The film was featured heavily at the product’s official launch at Milan Design Week 2022 where LOUIS POULSEN transformed a vintage Italian pastry shop into a Rose-tinted visual spectacle.
Inspired by Poul Henningsen’s fascination with colour and light, FRAME partnered with to create a film to mark the release of the table and pendant PH PALE ROSE lamps. The result is a dynamic montage of scenes featuring the lamp in slightly surrealistic environments.

B&B ITALIA X FRAME

CREATED A FILM THAT CAPTURES THE BEAUTY AND ELEGANCE OF ITS ICONIC UP CHAIR.

FOR GLOBAL LEADERS IN TEXTILES COMPANY KVADRAT. A FILM SHOWCASING THE GROUNDBREAKING PRODUCTS “DEVELOPED BY REALLY”.

LOUIS POULSEN VERNER PANTON PANTHELLA
CREATING A SERIES OF FILMS TO UNVEIL THE BRAND’S NEW 2022 COLLECTION.⁠⁠

Luxury Skincare brand, ZHIBEN has continued its ongoing collaboration with frame, on this occasion with the view to creating a film that showcases the functionality of its dermal defender