3D MOTION DESIGN STUDIO | DK | SWE
ZENITH Defy
A new star in the Zenith constellation is born. With its angular geometry, signature 12-sided bezel and high-frequency tourbillon, the DEFY Skyline Tourbillon impresses with both its aesthetic and timekeeping prowess.
DIRECTION / DESIGN / ANIMATION BY FRAME
MUSIC & SOUND DESIGN BY WAA SOUND
FRAME CONTINUED ITS SUCCESSFUL PARTNERSHIP WITH ZENITH, THIS TIME TO PRODUCE A SERIES OF SHORT FEATURETTES SHOWCASING THE brand new Chronomaster Sport range IN SIX STUNNING COLOURWAYS.The product itself combines elements of past ZENITH chronograph references such as the tri-colour dial, pump-style pushers and steel bracelet with a ceramic bezel, all in a modern 41mm case - powered by the El Primero 3600 1/10th of a second automatic chronograph movement. The creative challenge was to produce a single film that could convey the dynamic nature of a sports watch, introduce the six distinct timepieces, whilst maintaining the overall sophistication associated with the ZENITH brand.
In addition, each of the six products should have their own unique featurette film in order to provide maximum content across the brand’s various marketing channels. The result is a fast-paced edit that incorporates light play and sweeping camera movements to capture the unique beauty of the Chronomaster Sport.
CLIENT ZENITH
DIRECTION / DESIGN / ANIMATION BY FRAME
MUSIC & SOUND DESIGN BY NINA LIV
Italian luxury fashion house ZEGNA has launched an exclusive partnership with Californian label THE ELDER STATESMAN.
Known for its free-spirited aesthetic, the ELDER STATESMAN’S psychedelic tie-dye patterns and vibrant palette impart a playful feel to ZEGNA’S impeccably soft oasi cashmere.
Known for its free-spirited aesthetic, the ELDER STATESMAN’S psychedelic tie-dye patterns and vibrant palette impart a playful feel to ZEGNA’S impeccably soft oasi cashmere.
FRAME was engaged by italian design powerhouse B&B ITALIA to create a film that captures the beauty and elegance of its iconic camaleonda sofa.
The use of graceful movement and multiplication of the product, combined with speed ramping provides a somewhat mesmerising experience for the viewer, whilst the integration of splash and water drops creates an element of surprise. The bold art direction was a conscious choice, employed to highlight the elegant simplicity of the product and its refill system with its strong sense of minimalism and bright, invigorating environment.
LOUIS POULSEN -
Classic design stands the test of time. as part of its spring 2023 campaign, LOUIS POULSEN teamed up with FRAME to create a series of films that encourage the viewer to (re)discover iconic designs by world renowned designers.
TAG HEUER - The key creative objective was to highlight the beautiful design and function of the LumiNova dial, whilst revealing the unique skeletal case. The film incorporates a series of blue neon tubes, often combined in a sculptural constellation, providing a vivid background to the timepiece whilst conveying the speed and dynamics of modern racing.
At the avant-garde of contemporary watchmaking, the new ultra-lightweight TAG HEUER MONACO Chronograph offers a bold blend of precision and style, even in the most intense circumstances. So it’s no wonder that the TAG HEUER MONACO is the timepiece of choice for F1 racing champion Max Verstappen. TAG Heuer once again teamed up with Frame to create a film that celebrates the release of the new MONACO SKELETON.
At the avant-garde of contemporary watchmaking, the new ultra-lightweight TAG HEUER MONACO Chronograph offers a bold blend of precision and style, even in the most intense circumstances. So it’s no wonder that the TAG HEUER MONACO is the timepiece of choice for F1 racing champion Max Verstappen. TAG Heuer once again teamed up with Frame to create a film that celebrates the release of the new MONACO SKELETON.
GERMAN LUXURY GOODS BRAND MONTBLANC ”BROTHER GRIMM”
The company enlisted the help of FRAME to create a film to commemorate the latest addition to its exclusive MONTBLANC writers edition. Folklore legends, The Brothers Grimm is the inspiration for the new limited edition series. Combining elements from their work, life, and the world of fairy tales - such as a cap and barrel reminiscent by the dark setting of the woods and the silhouette of clip depicting the faces Grimm Brothers, this collector’s piece has been carefully crafted to inspire writing.
MONT BLANC “YEAR OF THE RABBIT”.
In 2015 Montblanc committed to a 12 year journey; Each year they would craft a new unique masterpiece celebrating and encompassing the Eastern zodiac of the year. Frame was commissioned to create an introductory product film that elaborates this year's masterpiece: The Year Of The Rabbit. The pen is contrasting in design; from a very neat and repetitive pattern on the base of the pen to the intricate illustration on the cap. Engraved in sterling silver the illustration contains symbolic elements.
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LOUIS POULSEN - The environments nod to the product’s design heritage, whilst providing a modern twist. The film was featured heavily at the product’s official launch at Milan Design Week 2022 where LOUIS POULSEN transformed a vintage Italian pastry shop into a Rose-tinted visual spectacle.
Inspired by Poul Henningsen’s fascination with colour and light, FRAME partnered with to create a film to mark the release of the table and pendant PH PALE ROSE lamps. The result is a dynamic montage of scenes featuring the lamp in slightly surrealistic environments.
In 2015 Montblanc committed to a 12 year journey; Each year they would craft a new unique masterpiece celebrating and encompassing the Eastern zodiac of the year. Frame was commissioned to create an introductory product film that elaborates this year's masterpiece: The Year Of The Rabbit. The pen is contrasting in design; from a very neat and repetitive pattern on the base of the pen to the intricate illustration on the cap. Engraved in sterling silver the illustration contains symbolic elements.
LOUIS POULSEN - The environments nod to the product’s design heritage, whilst providing a modern twist. The film was featured heavily at the product’s official launch at Milan Design Week 2022 where LOUIS POULSEN transformed a vintage Italian pastry shop into a Rose-tinted visual spectacle.
Inspired by Poul Henningsen’s fascination with colour and light, FRAME partnered with to create a film to mark the release of the table and pendant PH PALE ROSE lamps. The result is a dynamic montage of scenes featuring the lamp in slightly surrealistic environments.
B&B ITALIA UP CHAIR
FRAME WAS THRILLED TO PARTNER WITH THE global leaders in textiles, KVADRAT TO CREATE A FILM THAT SHOWCASES THE groundbreaking products DEVELOPED BY REALLY.
The range includes Solid Textile Board, Solid Textile Board Melamine, Acoustic Textile Felt and Acoustic Textile Felt FR- all high-quality engineered materials made from end-of-life cotton and wool sourced from fashion and textile industries, industrial laundries and cut offs from Kvadrat.
The range includes Solid Textile Board, Solid Textile Board Melamine, Acoustic Textile Felt and Acoustic Textile Felt FR- all high-quality engineered materials made from end-of-life cotton and wool sourced from fashion and textile industries, industrial laundries and cut offs from Kvadrat.
The creative challenges was to communicate Really’s unique approach to up-cycling textiles, in order to create materials that challenge the design and architecture industries.To rethink their use of resources and to design their products with a circular economy in mind. By producing the film in full CG, there was a great freedom in being able to combine photo-real look and abstract elements in order to visualise the life-cycle of the materials and how Really is pioneering a process that achieves a new standard in sustainable materials.
CLIENT LOUIS POULSEN
DIRECTION / DESIGN / ANIMATION BY FRAME
STYLIST MADS LINDHARDT FABER
MUSIC & SOUND DESIGN BY NINA LIV
Luxury Skincare brand, ZHIBEN has continued its ongoing collaboration with FRAME, on this occasion with the view to creating a film that showcases the functionality of its dermal defender products’ refill system.